Partnering with Training Platforms

Partnering with established training platforms can help you scale faster, reach new learners, and offload the tech. Rather than hosting your course alone, you collaborate with platforms that handle distribution, marketing, and logistics.

Top platform options:

  • Udemy – Huge global reach, but lower pricing control
  • Skillshare – Great for creative and bite-sized topics
  • LinkedIn Learning – High credibility, ideal for B2B/career-focused content
  • Coursera/edX – Academic level, often requires institution affiliation
  • Thinkific/Teachable – For independent hosting with marketing tools

Benefits of platform partnerships:

  • Built-in audience exposure
  • Payment processing and student management
  • Reviews and social proof that build momentum
  • Potential for affiliate promotion or featured placement

Tips for successful collaboration:

1. Customize for the platform
Adapt your content to match their format standards and learning style.

2. Focus on high-demand topics
Use keyword tools, platform search bars, or course marketplaces to identify trending topics.

3. Optimize your title and promo video
These significantly affect enrollment rates—invest time here.

4. Upsell through your own ecosystem
Use platform courses as lead magnets to sell coaching, premium programs, or masterminds.

Platforms help you reach far—but your brand remains the key. Use them to amplify your training without losing ownership of your expertise.